What is Digital Marketing ? A Beginner's guide
Today, everything has gone online-.shopping and learning, banking and entertainment. For business, this translation means one thing only: if you have to grow, you need to be seen online .That’s where Digital Marketing comes in.
What is Digital Marketing ?
Digital marketing is just the manner in which companies market their product or service through the internet and digital technologies. Rather than using the simple methods of posters, newspapers or television commercials, companies now employ websites, social media, search engines, and Emails in order to deliver their messages to consumers.
Digital Marketing = marketing your business online
Main areas of Digital Marketing
1.SEO (Search Engine Optimization)
Makes your website visible on Google when individuals search for your product/services.
* Example: A bakery in kochi using SEO to appear when someone looks for “best cakes near me”
2. SMM (Social Media Marketing)
Making your business visible on sites like Facebook, Instagram, LinkedIn or TikTok
*Example: Fashion brands putting up their new collection on Instagram reels.
3. CONTENT MARKETING
Developing blogs, videos or infographics that inform or entertain your audience.
*Example: A fitness trainer posting healthy recipes on a blog.
4. EMAIL MARKETING
Sending targeted emails to keep your customers informed and interested.
*Example : An online shopping website sending a discount coupon to regular customers..
5.Paid Advertising (PPC)
Running ads on Google or social media to reach more people immediately.
*Example :A salon running a Facebook ad for a festive promotion.
Why is Digital Marketing Important ?
- Cost effective than traditional advertisements.
- Targeted – you can target the right people rather than everyone.
- Measurable- tools such as Google Analytics indicate what is working.
- Global Reach – even small business can appeal to customers globally.
Final Thoughts ?
Digital Marketing isn’t exclusive to big brands- it’s for all of us. Whether you’re a student’ a small shop owner or operating a large company, being online is no longer optional.
The good news ? Digital marketing can be learned and used by anyone, step by step. Begin with the fundamentals, experiment with what suits you and continue to refine.